11 East Street Cafe - Digital Ordering & QR Portal
High-converting cafe web portal & table QR digital menu system
Company Overview & Objectives
11 East Street Cafe is Pune's premier dining landmark, renowned for artisan foods, custom mocktails, and visual aesthetic experiences.
Client Requirements
- Design a modern, mobile-first web portal for menu discovery and table booking.
- Deploy digital QR menus for fast table ordering during weekend rush hours.
- Drive organic local search traffic for cafe dining in Koregaon Park and FC Road.
Challenges Before Working With SmartlyGrow
- Weekend wait times created table turnover bottlenecks.
- Paper menus required frequent reprinting and costs for seasonal dishes.
- Aggregator delivery commissions reduced profitability.
What We Built
SmartlyGrow engineered an end-to-end transformation suite tailored to 11 East Street Cafe's specific operations:
Before vs After Results
Visual Metric Growth Comparison
Business Growth Timeline
Initial Consultation
Audit of dining room bottlenecks and digital menu requirements.
Strategy Planning
Designing instant QR web app for table browsing and pre-ordering.
Design
Creating vibrant, high-contrast dish photography layouts.
Development
Building sub-second Next.js web application.
Launch
Testing QR standees across all Pune branches.
Marketing
Launching local cafe food enthusiast SEO campaigns.
Business Growth
Increasing table turnover speed by 40% and boosting overall sales.
“SmartlyGrow designed a website and digital menu system that our guests absolutely love. Table service is faster and our online visibility has never been stronger.”
Peter Kim
Founder, 11 East Street Cafe
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